Digital Hospitality brings numerous benefits to the table for hotels needing help with search engine optimization. They form a robust marketing plan that includes social media content enriched with keywords that people use the most often in the area. Each location has unique characteristics including amenities and attractions. Digital Hospitality knows that hotels have to compete with local and global companies. They work to define strategies that meet the needs of both markets. Appealing to clients around the globe is very different than advertising for local stays. Defining the best features and service offerings of the hotel can be the difference between filling reservations and leaving rooms empty. Digital Hospitality is called a Best Hotel SEO Firm because they track keyword use and help the hotel find the right densities and use of these words to get the highest rankings on search engines like Bing or Yahoo for more exposure.