Knowing what's in the minds of the clientele of a business can often be a guessing game, which is then reflected on the company website. For hotels, the ability to connect with someone looking to stay at an establishment in a particular area means being cognizant of specific keywords that can put them in that hotel's sights. Vizergy is specifically designed to handle hospitality businesses, which means that the level of research that's been conducted in voluminous. That ends up translating into a better bottom line for a hotel because of the ability to craft copy in a way that connects guest with hotel. When that connection is made, the conversion rate rises considerably because the hotel will conveniently find itself at or near the top on the respective search engines. As many businesses have discovered, being in that stratosphere is vital to those companies that want to stay around.