Valet Interactive knows that hotels have to stand out and be present on and off the Internet. They form unique strategies to help boost the brand in the local area as well as ideas that get the image out in front of global audiences that might travel to the area. They are known for taking the time to do in-depth studies on the local and global markets. They write content that uses geographic terms that pertain to the community and nearby attractions, but also have appeal to people that might be coming to town for business and want to stay somewhere with many amenities. They focus the SEO strategy on a mixed approach to appeal to a broad audience in hopes that social media comments and blog posts will boost ratings and appeal for the hotel. They use ideas like adding keywords to web ads and links to the client site.