Milestone approaches search engine optimization from a different perspective. They use unique characteristics of the hotel and add those things to keyword phrases in meta descriptions and schema tags to drive traffic to the hotel site. They use prime software programs to identify the terms that people use the most when traveling to the area, and then they incorporate those phrases into blogs on magazine sites and travel pages. Milestone creates an online experience with digital photos, detailed videos, and descriptive blog content that takes readers on a tour of the hotel when they visit the client website. Milestone uses software to keep track of changes in phrases and tailors the content and SEO tactics to meet those changes. Milestone is called a Best Hotel SEO Firm because they help people see the benefits of staying in a particular hotel or area near prime amenities and local recreation or activities.