Valet Interactive finds the best ways to put the hotel client on the map concerning search engine optimization practices. They work with new hotels to make sure that they are visible and easy to find on the Internet. They help existing brands find new ways to appeal to travelers that come to the area for business or vacation. Valet Interactive works to describe unique characteristics of the hotel and combine them with geographic terms that help funnel the best potential customers to the client site. They market the client on other local sites that people frequent when planning a stay in the local area. Valet Interactive uses many ideas to get the client more exposure so that they can fill vacancies and keep sales figures at an all-time high. They work with the client to adapt the writing they offer like trending blog posts to make sure they stay competitive.