When a company wants to make a name for itself in the hotel industry, it has to do a lot of work in order to gain positive attention and get noticed. One of the proven ways to be found by consumers, travel agents and other related parties is to use search engine optimization. When consumers or travel agents can find a hotel on the first page of search engine results, they are more likely to choose that company and do business with it. The staff of Valet Interactive strives to get a first-page ranking for their clients. They make use of long-tailed key phrases and local or geographic keywords in order to boost the relevancy of their ads. This helps them to provide an excellent return on investment. Valet Interactive makes tweaks as needed, such as when the big search engines make an update to how their algorithms are designed.