Milestone has two main goals, to entice people to visit the client site, and to encourage loyalty with digital designs that show off the most important characteristics of the hotel and the location. They scour the market to see what the competition is doing to get people in the door. They pay close attention to keyword data to find the best phrases to use on the company page. They list the most important amenities and talk about the entertainment venues near the hotel. Milestone is known for using a unique approach for each client so that they can get the best possible results. They track progress and make changes where they see something is lacking to improve results month after month if the client wishes. Milestone is called a Best Hotel SEO Firm because they have years of experience working with travel agencies and markets with competitive SEO challenges to overcome.