When a small hotel, bed and breakfast, hostel or corporate chain of hotels needs to get noticed, search engine optimization of its website is a key tool to put into place. Not all search engine optimization (SEO) firms are created equally, which is why savvy hotel owners turn to the professionals at Vizergy. As one of the ten best hotel SEO firms in the nation, Vizergy is known for its thorough research. They take the time to identify which words or phrases consumers use not only when they find the websites of their clients, but also when they find the websites of their competitors. Vizergy works to include such keywords and long-tailed key phrases into the content of their clients' sites. They also take the time to ensure that the client's website is authoritative, has plenty of back links and internal links and uses SEO tags in all the images.