Up: The Hotel Agency is an award-winning search engine optimization firm based in England that specializes in getting hotels found online. They have been crafting unique SEO strategies for hotels for over 12 years. They are constantly staying abreast of any changes in this field including the seemingly endless algorithm updates. It is hard to find a method of online promotion that delivers better return on investment than SEO when it is done properly. Up: The Hotel Agency starts every new client project with a website that is optimized for the search engines and made to convert visitors into guests for their clients. Their optimization strategies include tailoring content around useful information that includes relevant keywords, strengthening brand visibility and aligning SEO efforts with social media strategies. Up: The Hotel Agency also provides other comprehensive digital marketing services for hotels such as paid search, email marketing and social media promotion.