Ignite Hospitality leads others in their field as a Top Hotel Firm because they perform extensive keyword research that allows them to get their client more travelers to stay in their establishment. They help fill vacancies and boost the search rankings by using keywords that they find people use the most to find hotels in their area. Their programs keep track of terms and phrases and how often people use them so that they can update the information for travel clients as quickly as possible. This constant upgrading means that their client is always relevant. Ignite Hospitality helps streamline web content allowing people to find the information they need as quickly as possible to set up their stay with the hotel. Their goal is to create a relationship with the business traveler, vacationers, and regular guests so that they want to come back and refer the hotel to friends and family.