In the era of Expedia bookings and one-click purchases, hotels are under incredible pressure to polish their online appearance. Customers are doing an ever-increasing amount of shopping through their computers (and cell phones) and hotels are no exception to this trend. Therefore, having a sound search engine optimization strategy is essential to having a successful hospitality business. Digital Hospitality is known to be a leading authority for hotels and hospitality businesses looking to improve their SEO efficacy. They offer full=service search engine optimization and online marketing support. They have a long track record of helping hospitality businesses boost their bookings and improve their bottom line through their comprehensive and insightful tweaks to web design, page layout and more.