Hotels and lodging firms require the use of a specific set of keywords to help them reach people who want to stay in a local establishment. They count on companies like O'Rourke to help them find the best terminology to use in their marketing and advertising campaigns. O'Rourke uses a variety of techniques to help clients with their traffic goals. Some of these methods include writing schema tags, meta descriptions, and correcting directory listings to ensure that all the information on the web is relevant and current. Their writers design Internet posts, email content, and press releases that catch the eyes of potential customers helping the hotel get more people to the website to check out their unique characteristics and accommodations. O'Rourke is known for being a Best Hotel SEO Firm because they get more traffic to the client site for a higher probability of getting more people to stay in the hotel.