Sabre Hospitality helps fill vacancies in hotels by using keyword research to identify the best terms to use to draw traffic to the hotel site. They get higher levels of leads for their travel clients by using the best keywords and the right densities of them in the content they write for the website. They incorporate these words in meta descriptions, blog posts, and travel excerpts that they place in directory listings and on social media pages. Search engines like Bing and Google help use those keywords to rank sites on the web. The higher they can get their client listed on the first page of local searches, the better chance that travelers will click on their link and visit the website. The travel firm uses optimized content that is created by Sabre Hospitality to help them keep web guests engaged so that they choose their hotel over other local firms.