The hotel industry has taken a hit overall, but the few companies with the good sense to get good marketing partners did not share in the misfortune. Search engine optimization is one of the most effective marketing strategies for the hotel and concierge industries, and if you have a partner with a mastery of this discipline, then your business did not fall when others did. Valet Interactive (http://www.valetinteractive.com/) is the search engine optimization company for the hotel industry. This is a company that specializes in hotels and other service industry businesses; there is no general marketing anywhere near this team. What does this mean for your hotel? It means that you are getting the absolute best in the industry – people with experience in the little nuances that make a marketing strategy work. Do not settle for anything less than the best. Put yourself at the head of the pack with Valet Interactive (http://www.valetinteractive.com/).