O'Rourke is known for helping their clients in the travel and lodging industry with keyword research and remaining relevant so that customers want to stay in their establishments. They know that word of mouth advertising is a huge part of marketing a brand whether it is a new company or an existing business that needs a hand up. Their staff works tirelessly to create content that people want to read that includes local entertainment venues, sporting areas, and recreational facilities. O'Rourke takes advantage of popular events and festivals to showcase how convenient their client's location is so that people want to book that hotel for their next stay. O'Rourke takes care of the tiny details so that hotel agents can spend their time with the customer and taking care of on-site issues. Their experts refresh the web content with new articles and blog posts for clients that opt for constant updates.