O'Rourke is a marketing agency that understands all of the semantics and metrics of search engine optimization for the hospitality sector. This company provides SEO solutions for hotels and resorts throughout the world. Such a marketing tactic focuses on capturing the attention of individuals who search for lodging on Google, Bing, Yahoo and other similar resources. The most effective way for a hotel to get clients as soon as possible is to launch pay-per-click ads. O'Rourke could set up PPC ads that highlight the great features of a specific hotel. The ads must be concise yet effective enough to convince viewers to click on them and further explore the hotels that are advertised. O'Rourke gets very creative when writing a call to action in the PPC ads. This company also believes that the landing page of a hotel's website must also have attractive presentations that will encourage visitors to browse content and reserve a room.