As someone who is involved in the hotel industry, you probably realize just how important it is for your hotels to be fully visible on the major search engines in today's world. After all, as you probably already know, so many people do most or all of their trip planning from their computers nowadays. When people are looking for hotels to stay in while on vacation or while traveling for business, they are often looking for them on Google and other major search engines. If you want your hotel to be able to stand out from your competition -- or just plain keep up with your competition -- focusing on search engine optimization is critical. This means that you need an SEO firm that you can count on. If you are looking for an online marketing firm and SEO provider that understands the hotel industry and all of its specific needs, check out Valet Interactive, which is an award-winning, full-service online marketing firm that is based out of Dallas, Texas and that has worked with big-name hotel chains and smaller hotels alike.