Ignite Hospitality is a search engine optimization firm that specializes in primarily working with hotels. Although the hotel industry is one that is saturated with public relations firms and digital marketers, none are quite as adept at navigating the intricacies of search engine optimization as Ignite Hospitality. Since Ignite Hospitality has a specific focus on the hospitality industry, and hotels in particular, it makes them especially effective at understanding precisely what consumers are looking for when they make a search query. Perhaps most importantly, this specialization extends beyond just a single search engine. Other search engine optimization firms are content to specialize in a single search engine, but Ignite Hospitality has dedicated a significant amount of its resources into studying a variety of search engines, in order to better develop an advertising model that works across all of them.