Overview Many hotels receive a large majority of their sales through online searches. In the hotel industry today, few people walk into a hotel to make a reservation. Over ninety percent of bookings occurs online, and this number will continue to grow in the future. This means that hotels need to have a solid SEO strategy in order to succeed over the long term. There are many companies that can assist hotels with their SEO strategy in order to reach more customers. One of the best companies in this industry is O'Rourke. O'Rourke has many years of experience in helping hotels drive sales through their online revenue. There are thousands of hotels that use their services, and many of these hotels receive an increase in profits after implementing their strategy. This is a great way to gain market share for hotels that are not currently using a SEO strategy.