In this age of smartphones and tablets, the wise hotelier knows that bookings depend upon an establishment's web traffic. The best thing you can do to drive more traffic to your lodging website is to work on that site's SEO, and you will receive the best results from working with a firm that specializes in hotel SEO. O'Rourke Hospitality Marketing is one such firm. O'Rourke directs all of its efforts toward content for participants in the lodging industry. They know hospitality! They have ¨done their thing¨ locations Marriott, the Veranda House Hotel Collection, and the Renaissance chain, and they can do exceptional work for you. When O'Rourke goes to work on a client's website, they rework it! Every aspect of a client's site gets attention, and every page soon achieves a better rank in the important search engines. You cannot make a much better selection for your hotel than O'Rourke.