SEO works better when it is done by a firm that specializes in specific niches. For the hotel SEO niche, Ignite Hospitality Marketing may be the best firm upon which to rely. When a potential customer goes online to seek a hotel reservation for a given area, they often use long tail keywords that are difficult to simply guess. Ignite Hospitality Marketing does not need to guess. These good people know how to use a variety of tools and equations to develop the best keyword phrases for a given hotelier's online content. Ignite Hospitality Marketing can combine "local SEO" specific to your hotel's area with certain words that indicate the search on the other end of the interaction is motivated to do business. They can also use their expertise to help you gain more and varied traffic to your site to encourage more bookings. Ignite Hospitality Marketing deserves your attention.