Higher Visibility is a proven leader in the field of global search engine optimization. They stress the fact to potential clients that while 97 percent of consumers search for businesses online, 75 percent of those searching never go past the first page of results on a search engine. It is therefore critical for a company to rank as high as possible and make every effort to get on that coveted first page. Higher Visibility has been featured in Entrepreneur and Forbes for their work in SEO. They work with their clients to find those crucial keywords that they need to rank well under and then design website content that is focused around those keywords. They also implement other strategies to get clients high up in search engines. Techniques such as staying up on the latest changes to search engine algorithms and best practices to keep their clients one step ahead of the competition.