Cynexis customizes their SEO approach after meticulous research of each client's industry and market. Websites are optimized with relevant industry and location-based keywords for the biggest impact. On-page optimization also includes meta descriptions, page titles and image tagging. Cynexis's authors then create thematic content for client's websites using keyword modifiers, a strategy proven to drive organic traffic. Cynexis's copywriters also create press releases. Cynexis employs experts for local optimization, including citation building and global SEO, designed to reach potential customers worldwide. The company tailors their approach to each client's website, assigning specialists accordingly. Reaching a local, national or global market is easy with geo-specific SEO.