Blue Hat Marketing is a digital marketing and media agency that is based out of Canada. Blue Hat Marketing has offices in locations such as Toronto, Vancouver, Halifax, Quebec City and Edmonton and specializes in the field of digital media management and campaign development. Search engine optimization, or SEO, is a major function of the company and doing this comes from tagging a website with keywords and then plugging them into a search engine. When people go to search for a given subject, the website tagged will be some of the first results to come back. In addition to this, the agency also offers marketing and branding strategies to help out clients. For instance, the marketing aspect involves designing a good look for a client's brand. It also involves knowing exactly who the target audience is and then finding the right way to market the product or service to them.