Despite its name, Over the Top SEO specializes in more than just search engine Optimization. The company, which is based out of the Pacific Northwest and Israel, also does work in Social Media and Reputation Management, SEO Hosting, email marketing and other services. Its list of services is ever-expanding, as the company regularly looks to new technologies and tactics to improve its clients' marketing success. Over the Top SEO prides itself in using Google-approved tactics to optimize search engine results, so that customers will not be banned by Google for using "black hat" techniques like keyword stuffing or fake traffic. If the customer already has a website, the company will also review and analyze the existing website to troubleshoot for SEO problems and identify areas that could be improved.