Straight North is a search engine optimization agency that specializes in the field of web search and public relations. Straight North works as an internet marketing agency that is meant for those business owners and clients who want to increase the way in which they do business through the advent of the internet. The agency operates in several different markets, such as agricultural, automotive, pharmaceutical, education, legal, construction and computing and technology. The core belief is that having a good online presence will greatly increase a client's ability to gain a customer base. One such service for doing this includes good web design and development. This involves designing the overall look and layout of a page and making sure it is professional. Development is key here because the page needs to be fully functional and easy to access, moreso because first impressions are important for establishing a good customer base.