Whether a dentist is a general practitioner, orthodontist, oral surgeon, endodontist or a member of a large dental practice, getting noticed by potential patients is key to financial solvency. Attracting new dental patients can be a challenge, because many consumers are constrained by their geographic location, access to dental insurance and ability to pay. In order to get a dental provider noticed by people who are in need of dental care, search engine optimization (SEO) services are necessary. SEO campaigns can help to attract more website traffic to a dentist. The considerable increase in traffic is obtained by using specific keywords and phrases that consumers use when searching for a dentist. Brick Marketing makes use of geographic terms as well as insurance and service types. They build these terms into the dental practice's website, which helps clients to gain a first page ranking on all of the major search engines.