Founded by a dentist, Optimized360 focuses its market on the dental and medical industries. The idea for company began as its founder, Dr. Sean, attempted to find a middle ground between the high costs of many custom-built websites and sites that were designed based on repetitively reused templates, often resulting in nearly identical websites. Now, with more than 10 years in the business, the company has designed more than 2,000 unique websites for those in the medical and dental professions with affordability in mind. The company also takes a science-based approach to its marketing, aiming to make its webpage layouts both visually pleasing but also incorporating the science of how colors and design impact visitors to the site.