Digital Assembly Line (DAL) is a Washington-based full-service marketing and search engine optimization agency providing comprehensive marketing strategies for clients since 1999. It is by now a well-established company, built in a mission to help clients improve their communications through highly targeted and cost-effective solutions. The team of DAL is made of knowledgeable professionals who are experienced in the fields of branding, graphic design, online marketing, web design, and many more. As part of the full-service agency, DAL focuses on important services, such as Search Engine Optimization (SEO), Search Engine Identity Management (SEIM), and Pay Per Click (PPC). It also provides a wide variety of management services to enhance the clients’ business objectives. The company is an authorized ambassador of both Yahoo and Google AdWords, while it has also joined MSN’s Ad Center beta campaign, earning partner status. An interesting new chapter of its story is the recent acquisition of HomeandGrounds.com, a Washington, D.C., Maryland, and Northern Virginia all-inclusive advertising company specialized in the home improvement market. Digital Assembly Line may be small in size, but its reach and operations are responsive, agile and wide. It has the necessary facilities for helping businesses of all sizes with their marketing efforts, offering personalized and tailored solutions. DAL works in close collaboration with its clients to build a better presence and ensure success on different fields.