When a corporation is noticing that its search engine results placement has dropped since the last Google algorithm update, it is important for that firm to take prompt action in order to protect and preserve its level of visibility and name recognition. A savvy corporate marketing specialist knows that the ranking of a site has a lot to do with how the whole business is perceived by a prospective customer. A first page rank yields a higher level of trust than one that is several pages into the listings that are returned by Google or some other search engine. In order to achieve and keep a great search engine result placement, a search engine optimization campaign coordinated by a team of pros is necessary. One such team of pros are the folks at Boostability. They have gotten a rating in the 10 best because of their thorough research of competitors.