Back in the day, business owners would send a prospective customer a personal note telling them about the company. People don’t send handwritten notes often now. But Smack Happy’s mission is to make their clients’ websites feel just as warm and welcoming as a handwritten note. Smack Happy is a full-service search engine optimization agency that works with small coaching and consulting businesses. Its services include web design and development, marketing and strategy, branding and graphic design, web support and maintenance, and accessibility services. Nicole Hanusek started Smack Happy in 2008 when a coworker annoyed her so much she quit her job to freelance. Her first thought was to go smack happy on him. As an artist, beautiful design is important to her. And then there’s that personal touch and reaching out to customers in friendship. Snap Happy’s website says it wants every project it does to connect with customers in a way that sounds like a personalized handwritten note, not more noise in the ever-growing digital marketplace.