Finding a search engine optimization service provider that not only has the marketing expertise but also the coding expertise and a creative side is challenging, but a company would do well to choose the Linchpin SEO agency. This firm provides its clients with an excellent value because it is able to conduct a data-driven campaign. Its research ensures that the terminology and long-tailed key phrases that it builds into the site's tags, back links and content are what consumers would actually enter into a search engine when conducting an organic search. To ensure a campaign's success, Linchpin SEO researches where the site is at before the start of the campaign and where it ends up on search engine results pages when the campaign's coding has been completed. Linchpin SEO also understands that the algorithms change, and they are always available to provide additional support and updates to their clients' sites.