When a website has been around for a while, it could fall in the rankings when the search engines compare search terms used by a consumer and what is in the content of the site. This is because the algorithms change, and a site that does not keep up with these changes might not be very easy for consumers to find among the returns when they conduct a search. The team at Straight North helps their clients to maintain a high level of visibility through the use of SEO services that are driven by data and research. Straight North's staff researches the correct terminology to use and integrates it into the authoritative content that a site already has. This strikes the ideal combination of helpful information and terminology that both people and algorithms are seeking to find. Straight North ranks in the top ten of agencies that provide SEO campaigns.