When consumers are searching for information, products or services online, the sites that are shown on the first page of the search engine's results are seen by those consumers as having a high level of trustworthiness, authority and accessibility. If a site does not rank on the first page or two of results, it is unlikely that a consumer would even make it to the site. Few consumers wade past the first 10 to 20 links when they are searching for something. If a site has quality information and is an authority on a topic, Zadro Web helps to ensure that it ranks well when a relevant internet search is performed. The team at Zadro Web does this through search engine optimization (SEO) techniques. Zadro Web is staffed by web design and marketing experts. They thrive on helping companies to boost their site rankings through the right keywords and content.