When a website is not attracting the numbers of visitors that its owners think it should be, this problem could be due to the fact that people simply cannot find the site in the first page or two of search engine results. There are a lot of reasons why a website might not rank well when the search engine algorithms do their thing, but a leading reason is a lack of relevant keywords and key phrases that give the site authority. With a search engine optimization (SEO) campaign deployed by the team at Straight North, a website can be optimized for both the search engines and the people who visit the site. Straight North achieves the right ratio of keywords to quality content. They strive to ensure that a site is authoritative, helpful and easy to navigate. Straight North ranks in the ten best of SEO agencies in the USA.