Search engine optimization (SEO) is a well-regarded tool that has been used for a long time in web design. SEO services are modeled after search engine algorithms that match an internet user's search terms with the content of a website. In order to boost a website's performance in these search engine results, companies such as Chicago Ranking offer SEO services. They determine which keywords and phrases make the most sense to consumers and pair well with the client's content. They use SEO in the content, images, captions and more. As one of the ten best firms offering SEO, Chicago Ranking stays on top of search engine algorithm updates and can make tweaks as needed in order to ensure that a website continues to perform well. Chicago Ranking works with each client to meet their SEO project goals. They work with small to large sized businesses across many types of industries.