As the name hints, Chicago Ranking is an agency that is based in the Windy City. This web design firm also works with customers throughout the state of Illinois and other states in the Midwest region. Search engine optimization falls into the online marketing solutions that are offered. SEO is a type of tool that is applicable to corporate websites, personal blogs and many other types of niche domains. Chicago Ranking first identifies the specific category to which a given client belongs to. For example, a medical professional would want a website optimized for patients seeking treatments that are offered at reasonable prices. Chicago Ranking also narrows down the geographical aspects of a client in order to optimize websites in the best possible way. Zip codes and names of cities have to be inserted into some of the web pages that describe the services being offered to visitors of a site.