A lot of companies will try to identify themselves as a top search engine optimization firm, but not all of them really are. It is important for a business owner to carefully choose an SEO provider. That is because a successful SEO campaign will take into account which key phrases are trending in use by consumers who are seeking out the information, products or services provided by a company. If the site relies on jargon instead of trending words, then it will not perform as well on the search engine results pages. Companies that want to have at least one first page ranking on the SERPs will need to use trending words at the right density. One of the top firms to do this is Rank First Local. The team at Rank First Local makes regular updates to its SEO services because SEO is not a once and done project.