Search engine optimization agencies like SEO Inc give a company of any size the chance to make a big impact on consumers. With an SEO campaign in place, a company's site can move up in the rankings when specific terminology is used in an internet search performed by a consumer. SEO Inc identifies the relevant terms that should be included in the site's image tags, content and back links. This allows the firm to go to work behind the scenes and use those words to improve the site's authority and relevance to the algorithms. SEO Inc is able to do this without decreasing the helpfulness or effectiveness of the content that is already on the site. The team at SEO Inc also works with their clients in order to help them with both local and global SEO. This could help to drive foot traffic through a company's physical retail stores.