Agencies that offer search engine optimization (SEO) campaigns play an important role in the visibility, name recognition and level of authority that a company has with consumers. As one of the ten best SEO agencies in the USA, Falling Up Media is ranked well because of its data-driven approach to the campaigns that it conducts. The team at Falling Up Media has marketing and communications skills as well as an ability to research a site's performance and analyze it with comparisons to the client's closest competitors. Once it has the data that it needs, Falling Up Media puts that information to work. The team at Falling Up Media works in places that are visible, such as a site's content, adjusting keyword density as needed. Falling Up Media also works in places that are not so obvious to the consumer, but both types of actions lead to an increase in rank.