Inflexion Interactive has grown deep roots in the heart of the New York City metropolitan area. This Web development firm is actually situated in Hoboken, New Jersey, but it's still quite close to Manhattan. When doing search engine optimization, Inflexion Interactive makes sure that specific geographic data is integrated into text and other content. For example, it makes sense to use images of NYC's landmarks for businesses that primarily sell products and services to consumers in the New York metro region. Inflexion Interactive also inserts specific names of neighborhoods and zip codes into descriptions of meta tags. It is important for search engine robots to properly identify a given geographic location that is linked to a certain Web page. Inflexion Interactive understands the importance of using the names of cities and towns in meta tags that describe the general overview of a domain name that is scanned often by search engine robots.