Directive Consulting is an industry-leading SEO firm that was founded by Garrett Mehrguth. The company is headquartered in Irvine, California and also maintains offices in Los Angeles. The SEO services offered by Directive Consulting go beyond vanity metrics and focus on conversions. A free search assessment is offered to all prospective clients. Former clients include Allstate, Clutch, and GPSTrackIt. The company begins by performing a detailed audit with advanced software. This is followed by a content audit and on-page optimization. Special attention is given to the technical aspects of a client's website such as robots.txt, indexation of content, sitemaps, and response codes. Finally, Directive Consulting assesses internal linking, architecture, and site speed. Taken together, this comprehensive approach creates effective search engine optimization that leads to increased ROI and conversions.