Digital Current believes that search engine optimization is more than just a marketing tool in the world wide web. In fact, this agency firmly takes a stance that favors search engine optimization as a scientific utility that is used to improve the reputation of websites in the eyes of search engine robots. It is worth noting that Google has actual machines that scan countless web pages each day with the ultimate goal of generating some sort of rankings. Digital Current tries hard to analyze the algorithmic patterns that are followed by Google and other search engines. Cracking the code of such complex operations may be difficult and nearly impossible, but this marketing firm gives its best shot in making good guesses. Years of data can be used to study how websites have been ranked based on their features such as HTML code and visual content such as photos and videos.