Straight North integrates organic methods of search engine optimization into websites that need some major boosts in rankings on Google. Organic or natural methodology is based on indirect elements that improve the back and front ends of websites. For example, editing meta tags on a domain is considered to be a relatively modest action to take in boosting search engine rankings. However, Google gradually recognizes changes in the text of meta tags that describe the type of content featured on a given website. HTML tags actually play a vital role in the evaluation system used by Google. Broken or dead links often lead to penalties by this major search engine. It may take months of years for a site to recover from any punishment imposed due to poor coding and scripting. Straight North can identify mishaps in HTML tags and other syntax that is made up of PHP or Javascript.