SEOValley has established itself as a leading marketing firm on a global scale. This international agency has multiple office locations including in India, United Kingdom, United States and Australia. This company likes to utilize analytic software to scale, manage and gauge the performance of search engine optimization tactics that are integrated into websites. Google Analytics is one popular tool that is used by this firm to measure success of SEO campaigns. Such software allows webmasters to understand the different patterns and trends of traffic flow. Conversion rates can also be accurately identified via analytic programs that are set up on Web hosts. SEOValley believes that search engines also value websites that have external links to social media outlets such as Facebook and Twitter. This company strongly recommends that all Web pages on a given domain have icons or widgets that direct visitors to social networks in order to share certain content with friends.