Search engine optimizations falls right into the list of services offered by Hudson Horizons. This New Jersey-based agency has a lot to offer in the digital marketing arena especially for small businesses and individuals. It does not always take a large budget to optimize a website on top search engines including Google. Hudson Horizons knows the secrets of the trade after studying analytic data for many years. Additionally, this company uses its experience in website management to determine what works and what doesn't in terms of content. For example, Google prefers to give out high rankings to websites that feature videos and images taken recently. There is also importance placed on the freshness of content, in other words, the presentation has to be recent. Coding is also analyzed closely by search engine robots that are programmed to detect any glitches in tags and other syntax of HTML, PHP and MySQL.