Based in Houston, drumBeat Marketing is an agency that specializes in search engine optimization for the modern World Wide Web. Today's websites must meet the demands placed by mobile users who have Android or iOS devices. This company knows what is needed to satisfy such demographics all over the world. First of all, websites must be refined in terms of coding and scripting. HTML can be enhanced to support mobile features for the most popular platforms and operating systems. The workers at drumBeat Marketing understand the technical aspects of HTML and the relation to responsive web design. For example, a single menu button can be created to collapse and expand on a touchscreen of a mobile device. The same menu would be displayed differently on a desktop version of the website. There has to be a fine balance between mobile and desktop design of websites that cater to users across all platforms.