Having a solid portfolio in internet marketing, Digital Current is an agency that specializes in search engine optimization for small businesses as well as corporate entities. SEO techniques are smartly applied in order to attract a steady flow of website traffic that can somehow be converted into sales. Off page analysis is one tactic that is used to resolve the reputation issues of web pages in the eyes of top search engines. Hyperlinks are analyzed in order to determine the types of virtual relations that exist between a client's website and external sites. Keyword research is also done by the marketing experts at Digital Current. Only relevant keywords are chosen for inclusion in custom content such as articles, blog posts and descriptions of images and other multimedia. Digital Current also installs analytic tools to measure the success and performance of SEO tactics that are applied to the websites of clients.