Digital Current has a staff of self proclaimed search engine optimization geeks. The dedicated experts in this company begin the process of SEO with some in depth keyword analysis. A list of certain terms and phrases is created in order to advance in a particular direction for optimizing web pages. The most relevant keywords are selected for integration into articles, photos as well as meta data in HTML tags. Additionally, Digital Current provides off page analysis that includes detecting any websites that link to a client's web pages. It is important to cut off any relations with external websites that have poor online reputations. Some sites might even be banned by search engines. Digital Current makes sure that clients are only linked to legitimate sites with positive reputations. This company also provides consulting on domain name selection that can play a big role in establishing a ranking on search engines.