WWW Not Required For SEO

What used to be known as the World Wide Web is now simply called the web, and there is no longer a need to capitalize it as a word, but www is still a part of URL structure. When it comes to search engine optimization, is www still a thing? Google is more likely to ignore www these days. If you look at the search engine results page, listings will rarely display www. It seems as if crawlers are going straight for the domain name plus the top level extension during the indexing process, thereby leaving out the www. Based on this, it can be inferred that www has gone out of style, but there are still some situations that call for its use. In the offline world, the www will sometimes look good when it is intended to appear on printed materials. Radio commercials that seek to emphasize URLs may also mention it. Back to the SEO world, smaller domain names that make for very short URLs may look better on the SERP if they include www. Some clients may feel that www should appear for various reasons; when this is the case, SEO professionals should take a look at certain settings in the Google Search Console. The primary address field in the search console can be set to include www if so desired. There may be a need to verify website ownership, and this can be achieved by means of registering a Google Analytics account with the same email address used to register the Google Search Console account. Should there be a need to redirect to pages that have www, it is important to use the HTTP status code 301 instead of status code 302, which is a temporary redirect. Google will take a lot longer to index the 302 pages, and it may skip them altogether in some cases if the content is static. In the end, it would be a good idea to let clients know that the www portion of the URL is not something that Google looks at anymore. It really has little to no bearing on SEO other than what it may look like when listed on the SERP. For more information click here https://www.reddit.com/r/SEO/comments/agk2ve/searchconsolehelp/.